Thursday, January 21, 2010

Chapter 3; Friday, January 22nd; Sound Recording and Popular Music

3.)How did rock and roll significantly influence two mass media industries?

(response to question #3) 
The rise of Rock & Roll not only introduced amazing musicians to american culture, but it bridges a gap between races. Rock & Roll music was the glue that held together a nation after it had been broken for so long. By influencing producers "at the turn of the twentieth century, with the newfound ability of song publishers to mass-produce sheet music for a growing middle class, popular songs moved from being a novelty to being a major business enterprise. With the emergence of the phonograph, song publishers also discovered that recorded tunes boosted interest in and sales of sheet music. Although the popularity of sheet music would decline rapidly with the introduction of radio in the 1920s, songwriting along Tin Pan Alley played a key role in transforming popular music into a mass medium." Radio and movies began to come onto the scene after the great depression. Rock & Roll began to take its stand in the 50's and influenced the country by bringing hope back to the people. After such a depression the need for entertainment was a must and the people were ready for a change. The integration of r&b and jazz into rock music began to bring about that change. While discussing the rise of Rock & Roll from a cultural and economic standpoint, Rock & Roll single handedly transformed the structure of two mass media industries: sound recording and radio. "Many social, cultural, economic, and political factors leading up to the 1950s contributed to the growth of rock and roll, including black migration, the growth of youth culture, and the beginnings of racial integration." 


7.)Explain the British invasion. What was its impact on the recording industry?

(response to question #7) 
In the early 1960s rock and roll had become calmer and more accepted by the parents of teenagers and young people. This change in style was reflected in the "surf and road" music of the Beach Boys and Jan & Dean while all along, still growing.  Alsorock and roll music and other popular styles went through cultural reformations. These changes impacted the industry greatly. These changes include the international appeal of the “British invasion”; the development of soul and Motown; the political impact of folk-rock; the experimentalism of psychedelic music; the rejection of music’s mainstream by punk, grunge, and alternative rock movements; and the reassertion of black urban style in hip-hop. In 1964, the arrival of The Beatles brought about a great change in the acceptance of Rock & Roll groups. With their classy dress, and impeccable attention to manners and poise The Beatles truly changed the world of Rock & Roll. 


5.)What moral and cultural boundaries were blurred by rock and roll in the 1950s?

(response to question #5) 
Rock And Roll challenged the rules of how musicians behaved, it confused the issue of sexuality and androgynous appearance; This new music blurred both, geographical and racial lines (this includes its nickname; "rockability", combined gospel, delta blues, and hillbilly music). Rock and Roll combined both southern and northern culture and raised questions in the church. In the 1950s, legal integration accompanied a cultural shift, and the music industry’s race and pop charts blurred.White deejay Alan Freed had been playing black music for his young audiences in Cleveland and New York since the early 1950s, and such white performers as Johnnie Ray and Bill Haley had crossed over to the race charts to score R&B hits. Meanwhile, black artists like Chuck Berry were performing country songs, and for a time Ray Charles even played in an otherwise all-white country band. Although continuing the work of breaking down racial borders was one of rock and roll’s most important contributions, it also blurred other long-standing boundaries. Rock and roll exploded old distinctions between high and low culture,masculinity and femininity and the country and the city. 

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