17.)What do you think of when you hear the term public relations? What images come to mind? Where did these impressions come from?
(response to question #17)
The Public Relations Society of America (PRSA) offers this simple and useful definition of PR: “Public relations helps an organization and its publics adapt mutually to each other.” To carry out this mutual communication process,the PR industry uses two approaches. First, there are independent PR agencies whose sole job is to provide clients with PR services. Second, most companies, which may or may not also hire the independent PR firms,maintain their own in-house PR staffs to handle routine tasks, such as writing press releases, managing various media requests, staging special events, and dealing with internal and external publics.When I hear the term "public relations" I think of, the relationship between the media, and the public. Or, in a simpler way, the media's way of relating to the public. News broadcasts, newspapers, and magazines come to mind when I think of Public relations. I believe that these images came from years of growing up watching the news, and TV and hearing the term over and over again. As well as my preconceived notions of the term; The term itself, "public relations" is pretty self explanatory. Other terms and images that come to mind, are promotion, event planning, and advertising. These terms, unlike the images I used before, represent the more personal field of public relations, for instance, being a personal assistant, an editor or a co-producer, or writer of a magazine could stem from this field. Overall, I believe that the term "public relations" is best understood through the advertising, and promotion, as well as event planning.
18.)What might a college or university do to improve public relations with homeowners on the edge of a campus who have to deal with noisy student parties and a shortage of parking spaces?
(response to question #18)
Im assuming that, most colleges, and or universities have to deal with this problem, or something similar. If I was the president of a college, or university and wished to improve relations with homeowners on the edge of campus who have to deal with noisy student parties and a shortage of parking spaces I would first, propose a meeting. Then, as a result of the meeting, and the interest it would provoke in the homeowners, as well as the students; I would propose a fundraiser, in order to raise money for an expansion on parking. Next, I would propose a second fundraiser for a separate building, or area on campus, away from the residents not affiliated with the school, for parties and other gatherings, to cut down on noise complaints.
19.)What steps can reporters and editors take to monitor PR agents who manipulate the news media?
(response to question #19)
Much of this antagonism, directed at public relations from the journalism profession, is historical. Journalists have long considered themselves part of a public service profession,but some regard PR as having emerged as a pseudo-profession created to distort the facts that reporters work hard to gather. Over time, reporters and editors developed the derogatory term flack to refer to a PR agent. The term, derived from the military word flak,meaning an antiaircraft artillery shell or a protective military jacket, symbolizes for journalists the protective barrier PR agents insert between their clients and the press.Today, the Associated Press manual for editors defines flack simply as “slang for press agent.” Yet this antagonism belies journalism’s dependence on public relations. Many editors, for instance, admit that more than half of their story ideas each day originate with PR people. In this section, we take a closer look at the relationship between journalism and public relations, which can be both adversarial and symbiotic.Another cause of tension is that PR firms often raid the ranks of reporting for new talent.Because most press releases are written to imitate news reports, the PR profession has always sought good writers who are well connected to sources and savvy about the news business. For instance, the fashion industry likes to hire former style or fashion news writers for its PR staff, and university information offices seek reporters who once covered higher education. However, although reporters frequently move into PR, public relations practitioners seldom move into journalism; the news profession rarely accepts prodigal sons or daughters back into the fold once they have left reporting for public relations.Nevertheless, the professions remain co-dependent: PR needs journalists for publicity, and journalism needs PR for story ideas and access.
No comments:
Post a Comment